Fort Lupton company ready to get dirty

Luxe Offroad specializes in custom SUV work and soil science

Belen Ward
Posted 8/10/22

Whether it’s modifying sports utility vehicles to drive on the dirt, hiring someone to dig in the dirt or someone to test it, a new Fort Lupton business said it’s ready to do it all. Luxe Offroad …

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Fort Lupton company ready to get dirty

Luxe Offroad specializes in custom SUV work and soil science


Whether it’s modifying sports utility vehicles to drive on the dirt, hiring someone to dig in the dirt or someone to test it, a new Fort Lupton business said it’s ready to do it all.

Luxe Offroad custom vehicle shop has landed in Fort Lupton, bringing an umbrella of services to the 15,000-square foot warehouse at 2369 So. Rollie Ave. The company specializes in custom-built jeeps and trucks, vehicle wrapping, excavation services and applied sciences relating to soil testing.

“We discovered this building and we got extremely lucky, there was a company who had previously leased this building with the intent to move their operations from Minnesota down here. But for some reason, they could not find a workforce,” said Larry L. Willis, Luxe OffRoad, VP, Business Operations.

The building has offices in the center with lots of space surrounding it. One of the buildings will house the off-road end of the operation with plenty of room to modify those vehicles. 

Luxe Offroad had its soft opening on August 1 but will have a grand opening on Labor Day with a soiree and a band.

Dr. William Lindsey IV founded Luxe Offroad, Luxe Colour, and the applied sciences division and also developed the company’s agriculture and soil amendment technology.

“He has enormous contacts all over the country so it enables us to almost get what we want, as in terms of supplies and machinery,” Willis said. 

“He’s a genius with amazing ideas such as the applications, carbon fiber, agriculture and soil amendments. He put everything together so we can reinvent the market,” Willis said.

Three businesses under one umbrella

By the end of this year, Luxe Offroad hopes to have hired at least 16 people. They have three businesses under one umbrella.

The first is the parent’s organization, Luxe Applied Sciences which specializes in wildfire and soil reclamation, erosion control, and soil amendments – materials used to improve soil quality. The company does excavation, grading and foundation improvements.

Another service is Luxe Colour, which prints everything from vehicle wraps to graphics, banners, window screens and wall hangings.

“If you ever see restaurants with advertising that changes each month or quarter, that is simply a wall wrap that they install, and can remove and replace within an hour, “ Willis said.

When Luxe Offroad customizes a high-end Jeep or four-by-four truck, they can also wrap the truck with their in-house wrapping units.

“We take all of our heavy machinery from the applied sciences side, and we will wrap those ourselves so that it stands out when it’s on a job site. We currently have two heavy machinery units, a skid steer and an excavator wrapped in digital camo,” Willis said.

Luxe Offroad uses carbon fiber technology to outfit the trucks they customize rather than fiberglass. Willis said fiberglass is very solid and sturdy but weighs a ton. It can also crack in the cold or when it’s bumped into. Carbon fiber is virtually indestructible and can repel almost any blunt force that it takes.

“We incorporate some of the carbon fiber into the trailers we don’t build. But if people come in, we can build cabinets, upper and lower cabinets, and door drawers incorporating carbon fiber into anything you can think of that is not metal,” Willis said. 

Sometimes they can replace the metal with carbon fiber while retaining its tensile strength. It weighs about one-tenth of fiberglass or aluminum and is sturdier.

“We have a proprietary blend, where we also mix it with Kevlar. It’s even stronger for the designs of trailers that are car haulers,” Willis said. 

Willis said when they build cabinets, especially countertops, they blend magnetic powder.

“Let’s say you’ve been working in your trailer, you’re putting things away, you forget that wrench or whatever tool that’s metallic, it will magnetize to the countertop. So, when you’re driving around, it’s going to stay there,” Willis said.

The applications for carbon fiber are endless when it comes to customizing accessories on cars, trailers or vehicle parts.

One popular application is for truckbed toolboxes. Willis said the toolbox prototypes weigh much less than the standard metal boxes but stand up to daily use better. The standard metal tools boxes absorb the heat from a sunny day and can get boiling hot inside while carbon fiber acts differently.

“We tested a bag of ice in a carbon fiber toolbox in the bed of his truck. We closed the lid, and after about an hour, we came back, and all there was a slight puddle of water underneath it,” Willis said. “The inside of the box was 50 to 70 degrees; it was cooled down by the ice instead of being heated by the sun. It repels the heat inside.”

Fort Lupton fortunate

Willis said the company was fortunate to find Fort Lupton. Willis said he took over the original lease from a company that never set foot in the building.

“Honestly, it is the perfect site for us. Trying to find something large enough that could house what we wanted to do, and how we wanted to do it, was the fun part. This building literally fell into our laps. We were also impressed with Fort Lupton and loved the city, “ Willis said.

Willis said he was impressed with the investments in commercial infrastructure that the city and other developers had made. He noted that his neighbors include Halliburton, the fire department, and oil and gas companies.

“They have invested to build themselves up as a city. And we were very impressed with that commitment before anybody had signed on the dotted line,” Willis said.

New housing construction in Fort Lupton and other established companies were also part of the lure. There’s also room for expansion for growth for a lot of other companies, he said.

“The commercial market, real estate, or commercial real estate market here in Colorado, is fragile. Because we have lots of companies moving to Colorado, we have lots of companies in Colorado that are expanding or moving locations, Willis said.

“We can see companies will be moving into the area within the next five years and we’re happy to be here first.”

Finding roots

Luxe Offroad has its footprint in Denver with plans to establish in northern Colorado. Within a year, his goal is to be statewide and then go nationwide– if not global.

“The reason we’re happy with Fort Lupton is that we can absolutely bring all of the customers from Denver. We are not that far away from Denver and can bring our customers from northern Colorado as well,” Willis said.

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